First, what is Microsoft Clarity?
MS Clarity is a free analytics tool that helps you see how visitors interact with your website. What makes Clarity unique are three key features.
Here are 3 Great Reasons to use MS Clarity
Reason 1. Session playbacks
Microsoft Clarity can record user sessions which you can playback, showing mouse movements, page scrolling, and mouse clicks.
This screenshot shows a user trying to click on icons in an image on our Windows 10 Maintenance page. So, maybe we need to review how we show content and clarify that the screenshots are samples only!
Watching how visitors move around your pages, you can see which content they find interesting and which areas they ignore.
Reason 2. Heatmaps
The second reason to try Clarity is the Heatmaps function. Heatmaps are a static image showing you the parts of a web page which drive the most engagement. If looking through other charts and statistics is not your thing, the heatmaps quickly show you where everyone is clicking. The example below shows where a visitor has tried to interact the most.
Reason 3. Dashboard
The Clarity dashboard shows a plethora of visitor stats and insights. You can see web browser, OS, rage clicks, dead clicks, excessive scrolling, cursor movement, resized pages, and more.
Thoughts about MS Clarity
These 3 reasons to use Microsoft Clarity are worth checking out. We first posted about Clarity in December of 2018. It has taken a long time to be able to use it. We already have popular website analytics tools like Google Search Central and Microsoft Bing Webmaster Tools.
The wait for MS Clarity has been worthwhile, though. Being able to playback user sessions is very useful and a secret weapon for web developers. It’s almost like looking over the user’s shoulder!
When we first tried Clarity on our site, we saw a visitor from France clicking on Windows icons screenshots and expecting impossible results. A patient visitor in Australia misspelled a search query but managed to find the content anyway via other pages.
It’s great to see Microsoft continue to innovate. We do like to get more free tools to make life easier. You can access Microsoft Clarity via the new Microsoft Bing Webmaster Tool or get it at https://clarity.microsoft.com/.